In their own words:

VGM is a leading global market research firm and the largest provider of custom research to the video game industry.

We service more than 50 video game companies, as well as industry leaders in entertainment, media, and technology.

VGM was founded in 2007 and has a 50-person team. The company operates worldwide, with bases in South Florida, South San Francisco, and Osaka.

We rent state-of-the-art facilities where we set up a bunch of big screen HDTVs and some video game consoles. You come in and play an unreleased video game for an hour or so and then tell us what you think. You’ll earn some cash or free games just for coming in and playing. The coolest part is that we take your opinions back to the developers of the game, and they will implement your ideas to improve the game before it’s released to the public!